The Everyday Edit

Because bold lips shouldn't take more than a minute.

Community Favourites

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Meet Sugar Mama – a warm nude stain formulated to define, contour and complement every skin tone. Available now in Lip Contour Stain.

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Bundles & Sets

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Our story

  • Community First
  • Dermatologist Tested
  • Long-Wear
  • Made For Every Tone

Two brothers, one question: why can't Egypt have its own Sephora-level brand? So we went to the labs the international names use and built one - same technology, same standards, at a price that makes sense here.

Read our story