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Young woman with a dark wavy bob and defined deep rose cupid's bow lips holding a lip contour pen in warm lamp light

The 1920s Cupid's Bow: How Cinema Redrew the Mouth

A camera that could not see red, a film star called Clara Bow and the first lip contour. The story of the cupid's bow.

The 1920s Cupid's Bow: How Cinema Redrew the Mouth

A camera that could not see red, a film star called Clara Bow and the first lip contour. The story of the cupid's bow.

A coral lip glaze tube and a pink lip contour pen on cream linen beside folded white tissue paper

Free Shade Exchange, Explained

Ordered the wrong shade? We swap it for another one, free. Here is how the exchange works, what it covers and why we do it.

Free Shade Exchange, Explained

Ordered the wrong shade? We swap it for another one, free. Here is how the exchange works, what it covers and why we do it.

Three young Egyptian women with fair to light-olive skin wearing berry, terracotta and brick lip colours in warm light

Best Lip Colours for Olive and Tanned Skin

Olive undertones eat pale nudes alive. The berry, terracotta and brick lip colours that make olive and tanned skin glow, and how to wear them.

Best Lip Colours for Olive and Tanned Skin

Olive undertones eat pale nudes alive. The berry, terracotta and brick lip colours that make olive and tanned skin glow, and how to wear them.

Close-up of a young Egyptian woman with black winged liner and long lashes, a black mascara in the foreground

Kohl Was Medicine: Ancient Egyptian Eyeliner Ex...

The black line around Egyptian eyes was sun protection, folk medicine and a status symbol. A 2010 chemistry study backed the grandmothers up.

Kohl Was Medicine: Ancient Egyptian Eyeliner Ex...

The black line around Egyptian eyes was sun protection, folk medicine and a status symbol. A 2010 chemistry study backed the grandmothers up.

Flat lay of a rose lip glaze tube and black mascara on cream marble beside a brass tray and jasmine flowers

Why We're the First Egyptian Brand Aiming for S...

The honest story of an Egyptian makeup brand built to global standards, and what the road to an international shelf actually involves.

Why We're the First Egyptian Brand Aiming for S...

The honest story of an Egyptian makeup brand built to global standards, and what the road to an international shelf actually involves.

Young Egyptian woman with rosy stained lips on a sunlit Cairo street holding a silver lip tint tube and a pink lip contour pen

How to Make Lip Stain Last All Day in Cairo Heat

Heat, sweat and lunch at 2pm are the real test. The prep, layering and peel-tint trick that keep a lip stain on through a 38°C Cairo day.

How to Make Lip Stain Last All Day in Cairo Heat

Heat, sweat and lunch at 2pm are the real test. The prep, layering and peel-tint trick that keep a lip stain on through a 38°C Cairo day.